AM Team 2023 Logo

logo design, illustration | nov 2023 | Adobe Illustrator

This logo design was created for the tray packer training program at one of Boston Beer’s brewerys. This program trains employees on a machine that sweeps beer cans off of the conveyer belt and into trays. All of the trainees were split up into teams for this program and chose a team name, and the other co-ops and I were tasked with designing a logo for each team that would be printed in black and white on the back of an orange high-vis T-shirt. 

The team that I designed for was called “Clean Sweeps”, and they requested a logo that plays on the concept of a clean sweep in a sports tournament. I decided to go with a hockey theme where a broom is sweeping a beer can into a net to represent the idea of winning a tournament. 

Below you can see the final logo that I designed, as well as a mockup of it on the t-shirt color that it will be printed on.

©2024 The Boston Beer Company, Boston, MA. All rights reserved.

Artwork designed exclusively for The Boston Beer Company under a work for hire. All rights, title and goodwill remain the property of The Boston Beer Company and use of the artwork is limited to designer’s portfolio only.